Helping our customers to increase sales by taking advantage of the Internet
Digital Transformation DTC is part of WSI, the largest digital marketing agency with offices in more than 80 countries. We help entrepreneurs and Marketing leaders to free up the full potential of their company in an efficient way.
Our proven sales prospecting processes help our customers by increasing their sales pipeline, adding qualified leads for their sales teams to close. The higher number of leads a company has, the greater its chances of success are.
Our digital solutions are centered on four core areas: site, search, social, and mobile
At the center of your digital marketing strategy is your website, which needs to be user-friendly, graphically appealing and most importantly, optimized for mobile devices. And while your website is the nucleus of your digital activities, we believe it should be more than just a destination your customer visits. It needs to deliver on the brand experience you want your customers to enjoy and to use to connect with you.
Our site solutions will help you put your best foot forward and make a great first impression that’s consistent with what potential customers and visitors are expecting to see from you. Whether it’s fully optimized landing pages that churn out conversions, great content that attracts visitors, advanced analytics that return important campaign metrics, or full-fledged inbound marketing strategies that move your customers through your purchase funnel, we’ve got all your site solutions covered.
Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
When it comes to social media, gone are days when all you needed was a Facebook or Twitter profile to say you were using social media in your business. Today you need to have a well-defined social strategy that enables you to communicate with consumers on a social level. If you’re not socially active and available, you aren’t being found in the places where your potential customers expect you to be.
Our social solutions can lay the groundwork for social media marketing, expand your outreach with video marketing, help you stay engaged with your current and potential customers with email marketing and even help streamline and improve your sales processes with social selling.
The way in which consumers engage with businesses online has completely changed. A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. That’s why it is more important than ever for businesses to maintain a connected and consistent presence across multiple platforms. That means if you can’t be found for mobile search or haven’t optimized your mobile experience to be user-friendly, you are losing out on potential business. And with all the advancements happening around mobile, targeting your customers based on where they are at one single moment also allows you to server them marketing messages that help them make a purchase decision faster than ever before.
Here is a look at the various digital marketing services we can provide you, this gives you a good sense of why we can be your one-stop shop for all things digital marketing.
Here is a look at the digital marketing services we can provide you, this gives you a good sense of why we can be your one-stop shop for all things digital marketing:
Display and Remarketing
The goal through display and remarketing solutions is to keep your brand top of mind. A brand name, logo and even their official colors, can do promotional wonders.
Display advertising in particular, allows you to reach millions of people in a matter of days by displaying your ads on leading websites and social media sites. An example of a great campaign would involve spending of $1,000, and getting a return that delivered 500,000+ impressions, and then driving 200 to 300 visitors to your website.
Remarketing on the other hand, works well for longer buying cycles. This technology allows you to ensure your ad is getting viewed by prospects who have already shown interest in your business, keeping your brand top of mind, and giving them the last nudge they need to make a buying decision. A good example of a good remarketing budget and return would be an spend of $400, generating 80,000 impressions per month, and generating 30-40 visits.
Our display and remarketing solutions focus on this power behind meta-messaging, which not only attracts new customers, but can also produce a loyal following. Display ads offer you a new billboard that – through the magic of remarketing – can trail the prospects who’ve already shown interest in your product/service!
Pay per Click
Merely setting up a website, doesn’t mean you’ll get any visitors! Pay per click advertising is undeniably the quickest route for driving your website to the first page of Google. By utilizing AdWords, PPC can get you on the fast track to higher rankings, more clicks, and improved conversions at a fixed cost. In other words, you are only paying for each visitor who arrives at your site after clicking on a paid search ad. What many don’t realize, however, is that paid search advertising also has the power to underscore your entire digital strategy around branding, competitor analysis and SEO!
Inbound marketing is kind of like a magical, targeting bullhorn. You send out a message, and it reaches the right prospects at precisely the right time.
It’s absolutely instrumental in establishing your brand’s reputation at key points in your customers’ buying cycle, and with the right content paired with the right channels (like email marketing, blog content, special offers, etc), you can easily usher them through the 5 phases in the sales funnel: attract, convert, close, delight, promote.
By creating relevant content that your prospects search for, you help to create informed consumers, establish yourself as a credible resource, find new customers, and set yourself apart from the rest of your competition.
Plus, a solid inbound strategy is great for supplementing your seo strategies!
Think of content marketing as a cousin of inbound marketing. The components are the same and the goal is to solidify your business’ reputation in your market. An effective content marketing plan works to identify your buyer persona and their specific needs.
Your content can then boost your SEO strategies, educate your target audience, engage with your customers, and secure your spot as the leading authority in your niche.
These are the elements that not only shape your online reputation, but they all play a part in revenue.
The positive online customer experience you provide through your content, could very well be the deciding factor of whether a prospect chooses to make a purchase. So not only could you see a jump in online traffic, but in profits as well!
Video marketing solutions have incredible opportunities to capture the attention of online consumers in ways that other stagnant content simply can’t!
With the influence of smartphones, tablets, or other mobile devices, video marketing solutions are often the best way to digital reach customers with compact messages that can be consumed easily and quickly.
Plus, everyone loves a shareable video. The simple fact is that video marketing enables you to communicate with potential customers through a medium they are familiar with, which is great for increasing engagement and conversions.
Our web analytics solution offers your business its own all-seeing crystal ball. As odd as that may sound, WSI believes it’s a digital solution that is an absolute must, no matter what kind of business you have.
The online data captured can – and will – help you discover the kind of details that could very well transform your entire marketing strategy. Online metrics let you remove the blinders that often comes with traditional marketing.
Through web analytics, you could capture everything about your campaigns, online traffic and even information about your audience. WSI’s approach to analytics operates on the belief that where your customers go, your analytics should follow.
Our solutions will give you a full customer picture across websites, social sites, videos, ads, and even mobile devices
Web design and Development
Web design has evolved tremendously alongside the evolution of the online consumer. That means that a customer’s experience with your brand could span across multiple times and devices!
Any web design solution these days should be entirely responsive, which enables you to build consistent digital properties that deliver a quality online experience on every screen imaginable. So when your site’s user experience and design is consistent on a desktop, tablet and smartphone, you prolong and encourage interaction with your digital properties and will convert more visitors into customers.
Any discrepancy in the look, or usability of your site will fall well below any online consumer’s expectations and potentially halt their experience with your brand.
Implementing a web design and development strategy with us will empower you to cater your customer experience to your audience’s behavioral and technological expectations.
WSI’s approach to social media marketing involves steady and eloquent content that fosters a connection between brand and consumer. In the social media arena, your brand is one vital step closer to your customer base, which can gain you incredible insights, access to engagement channels and consumer loyalty. It’s all about building relationships and connect with people who may potentially have a need for your products/services. Think of the social media world as your podium to show the masses what your brand is all about. Search Engine Optimization (SEO)
WSI’s approach to search engine optimization is simple: adapt to the current digital environment. Major search engines, like Google, have time and time again transformed the playing field in order to improve the user experience. And if your business wants to stay competitive, you just have no choice but to learn the rules and continue to enhance your strategies.
Adopting an adaptive mindset and deploying innovative SEO strategies are the only way you stand a chance as dominating the coveted top spot on any search engine results page.
WSI’s SEO methodology involves accuracy, timeliness, and a stead ear-to-the ground principle to ensure we employ only the best and latest industry practices and proven formula. Landing Page Optimization
Landing Pages Optimization
A landing page is like the front entrance to your brand, effectively funneling visitors to precisely when you want them to go. When you’re running a digital campaign (be it through social media or display ads), you always want to be specific; any information your targeted buyer personas might need better be included on your landing page!
Optimized landing pages will help you increase engagement on your site, better inform your customer. Tailoring your customer experience with landing page optimization will go a long way to increasing the return on your digital marketing investment. Email Marketing
When you think of email marketing, many people associate it with the mundane blast some brands send to a gigantic database whenever they can. But WSI’s email marketing solution enables the use of your inbox to evolve.
Our strategies involve more than just a blast. They’re targeted, precise and engaging messages, allowing you to deepen your relationships with customers as well as prospects.
Plus, our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customer base trusts your brand.
Our strategy involves custom email templates, database management, campaign forms and landing pages, list segmentation, a/b split testing, campaign measurement and analytics.
Before you know it, your email marketing campaigns will garner you the loyal following you deserve, and you’ll never look at that ‘send’ button the same again! Mobile Marketing
Mobile marketing strategies keep your brand perpetually connected with your audience. This rapidly growing popularity that we’ve seen in the last ten years around smartphones and tablets have opened great opportunities to be within arm’s reach of your customers at any given time or place.
So a great mobile marketing strategy has become as much of a necessity to businesses as mobile devices are to your customers. WSI will develop a customized mobile marketing strategy that facilitates two-way interaction between your business and your audience.
WSI’s plan would involve ensuring your properties contain mobile enhanced content and compatibility, leverage location based tracking technologies, full mobile traffic analysis, and even possibly leveraging mobile payment technologies to further enhance your customers’ online experience.